(some small and some not-so-small) it's important to remind
myself that “perfect” doesn’t equal more successful.
I've observed that one of the main things that keeps
entrepreneurs from marketing themselves is fixating about
"getting it right." But this is where the famous popular sneaker
phrase pops up because it seriously is about jumping in and
doing “it” and by that I mean ANYTHING. Just get moving. It’s better to do
it wrong than not do it at all. At least the marketing
energy is moving.
Any shortcoming or small blunder will hardly ever wreck your
business.
But getting so stuck in preparation that you never get
started, will stop you right in your tracks every time.
Worrying about making a mistake reminds me of freshman year
in high school. Somehow in Junior High I was confident enough to perform a
solo version of King Lear for extra credit in 8th
grade, but when I crossed over the football field into the
High School everything changed. I suddenly second guessed my
every move. It was agonizing and a BIG expenditure of
energy. I shudder just thinking about it. I can tell you one
thing, I felt much more powerful in 8th grade.
So, let’s check in her for a moment - what's a better way to
do business – scared and second guessing or powerful and
performing?
In the EnergyRICH® Business Bootcamp, we underline three
major causes and effects you need to focus on in order to
market miraculously. Ignore these and you're floundering. And I hate to say it,
but entrepreneurs do ignore them. Not on purpose, but
because attention is on the fear of making a mistake.
Let’s look at the three major “mistakes” you can bump up against and how to turn them into EnergyRICH® miracles:
1. Talking Yourself Out of It
You can spend so much time, attention and energy talking
yourself out of something before even starting it. You need
to develop a marketing way of thinking that is focused on
making a difference in the lives of the people that you
serve instead of tormenting yourself about rejection.
I was considering a joint-venture project with someone once
who as we prepared our proposal came up with over 10 reasons
of why it wasn’t a good idea. I’m sure you already realize
that I did not continue collaborating with this person. Why
sink the ship before it has even sailed!?
EnergyRICH® Miracle:
Declare, “My services are valuable. I will speak this, feel
this, believe this when connecting with my prospects and
they will then see the value as well.” If you don’t, who
will? If you don’t, why would anyone give you money for what
you have to offer?
2. Getting Yourself Tongue-Tied
The bottom line of business building as an entrepreneur is
conversation. It's connecting with people in a way that has
them relating to what you have to offer. But obsessing about
the perfect wording is death to productivity.
Many entrepreneurs don't even realize that there's a certain
WAY of communicating that gets the attention and interest
from prospects and it isn’t about choosing the biggest, best
words in the dictionary.
EnergyRICH® Miracle:
Speak from your heart about who you are best at serving, the
problems they have and the benefits they will get from
working with you. Believe it and the words will take care of
themselves. People will be drawn to you and be happy to work
with you (and don’t forget to charge them when they show up
J)
P.S. The same rule applies for verbal and written.
3. Becoming Paralyzed
There are thousands of different marketing approaches
you could use to get the word out - from networking to
skywriting. How do you know what’s most effective for your
business? Where do you start?
Well, the answer is: there is never just one-way, don’t do
something you hate and don’t use something just because
everyone else in your industry is. Entrepreneurs tend to
shoot themselves in the foot by using only one mode of
marketing, forcing themselves to do something because it’s
the “right thing to do when building business” and just
following what everyone else is doing.
EnergyRICH® Miracle:
Start with what you really love and then build out from
there (I always say you want an energy management and
marketing wheel that is constantly moving for you). I
personally like speaking and writing so I do both to connect
with those people who will benefit from what I have to
offer. I always make sure I offer the highest value and then
I keep expanding from there. What do you love to do? Start
there.
Your EnergyRICH® Call To Action:
1. Identify something you’ve wanted to do or implement in
your business but you’ve been a bit afraid.
2. Answer this: why aren’t you doing it?
3. Give yourself a small step to take in the direction of
“getting started” and DOING IT.
4. Mark on your calendar when you’d like it done by.
5. Find someone you can make a commitment to that you will
do this.
6. Go for it! “Worrying is like a
rocking chair, it gives you something to do, but it gets you
nowhere.” ~Glenn T
Ready to really blow through what's been blocking you and open
to receive some major miracles in your business? You can. Be an
EnergyRICH® Business Boot Camp Early Bird. Miracles have been
happening left and right for current business boot campers: speaking
engagements, new clients, clarity, flowing passions and more money.
Reserve your space asap (enjoy an awesome savings. My gift to you!) and be
prepared to experience beautiful business magic in 2009! We are 55% SOLD
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