The importance of a "target
market," is very true because we honestly can't serve
everyone. If you feel resistance (a.k.a. fear) beginning
to bristle, perhaps because you believe you'll lose business
by not being willing to work with everyone, just pause for a
moment and ask yourself, "Would I really want to work with
everyone?" My guess is your answer would be no because
everyone is not your energetic match. Just bring to mind for
a moment someone you really can't stand. Now, imagine your
whole business filled with this person-every
client/customer. Kind of shifts the whole "I want to work
with everyone" perspective, right?
Understanding who your energetic match is the secret to
magnetizing your target market. This is what we're going
to do together today, my friend.
First, let's look at why, if you recognize that having a
target market is important, do you resist it? Well, after
having coached with tons of entrepreneurs around this, I've
come up with what's missing in most of the traditional
"target market" talk:
It only addresses the outer. (And this doesn't get us
excited, but rather has us feeling limited.)
When asked to define your target market, you may have been
asked in the past to get clear about your target market's:
-Age,
-Gender,
-Marital Status,
-Occupation,
-Problem they need solved...
Let's pause for a second...does this really guarantee to help
us get narrow and specific so our message stands out to
what they need? Well, not necessarily. I bet we could get a
room full of: 35 years old single female nurses...and they
aren't all going to have the same problem.
So what we're really interested in is the situation your
target market needs solved and we make YOU the situation
solver. Then we tap into the energy that is the essence
of attraction between you and whom you WANT to work with.
It's this "inner part" that moves you into the excitement of
creating your "Ideal Client" rather than just "Target Market."
You can begin to better understand who your ideal client is
by asking yourself: What are the qualities of my ideal
client? What jazzes my ideal client? What does my ideal
client expect from me?
Really, just let the answers to these questions flow and
FEEL what would have you excited about working with this
person. Answering these questions connects you to a
situation or type of person with whom you are a natural
energetic match. This way, you're drawn together like
magnets and your ideal client recognizes right away that
working with you is a must. They just feel it.
Golden Nugget:
Your ideal client is usually someone like you who
shares your journey. However, they're in a different,
earlier phase of the journey.
To understand this truly is gold: when your ideal
client is looking to hire you, they're looking for a
solution to their situation or problem. They recognize
you've been where they are and have successfully made the
change. This ignites belief that they can do it too.
It's a reassurance they're investing their time, energy, and
money in the right person and process. It's easy for you to
talk to them because it's kind of like talking to an earlier
version of yourself, yes? Just think about what you
would've wanted to hear.
So when you get clear about who your
ideal client is, and can effectively share the experience of
your journey (whether in person or in your marketing
materials), in a way that ignites the energetic match
that the two of you naturally are, then you've just
accelerated the whole process of bringing on new clients.
(This is the whole point of
having a target market in the first place).
Your EnergyRICH® Call To Action:
Focus on the qualities of your ideal client:
what jazzes them (hint: it will jazz you, too!) and
what they expect from you. This sets you up to be an
energetic match.
Get clear about your journey:
What did it take for you to get where you are? Be willing to
share it. You'll be setting up an automatic path of
connection and understanding. You'll be confident in your
work because you both recognize you've done it and now it's
their turn to do it, too.
Give yourself permission to work
with your ideal client: Nothing good comes
from working with non-ideal people out of fear. You
deserve to be jazzed in your business-it's the magic water
for continuous business (and income!) growth.
Ready to learn more techniques to magnetize your client
and really boost your business growth? You can! Join the EnergyRICH®
Business Boot Camp! Start to build a client base that has an
energetic match to you!
This focused, powerful group energy make things magically
happen very quickly AND you’re given lots of important,
practical step-by-step “how to’s” at the same time to help
you systematize your business for growth and more money. Be sure
to secure your spot at http://www.energyrichbootcamp.com (Please Know: this
is the last time the EnergyRICH® Business Boot Camp will be
offered this year and for sure never again at this rate.)
Posts
No comments:
Post a Comment