allowing your potential clients to dip their toe in the water
of your business before asking them to take the plunge of a
larger commitment. (If you missed that article you can see it
here right at this EnergyRICH® Business Blog) And then the
next question I always hear is: "Yeah, but ... how do I meet
potential clients to begin with?"
So let's just imagine a possible scenario ... you
meet someone at a networking event, you click, you really
like this person - there's synergy there, you discuss your
business and hear about theirs. After the evening you
follow-up and let the person know what a joy it was to meet
them, they say the same, you then begin to connect
regularly, you share and give very helpful information, the
person joins your on-line community and begins to receive
your newsletter, you send a personal invitation to a
presentation or teleclass you're giving, they pass your
invite on to a good friend and colleague, the colleague
really connects with what you have to share and joins the
program you introduce at the end of the class ...
New Client!
Now, also keep in mind that TONS of other people also
received your invitation to your presentation or teleclass
(because the above situation or a shortened version has
taken place many times!). They really connected with what
you shared and joined your program, too!
I've seen this work amazingly well time and time again.
Ok, let's just imagine another possible scenario ... an
EMERALD Mentor Client I was recently coaching created a
joint venture (JV) partnership and put together an
introductory workshop in their partner's conference room. My
client snail-mailed an invitation and then made follow-up
calls to every single person who received the invite.
Result? She filled TWO events in a matter of days and
65% of the folks who attended became clients for the new
service she was offering. Her JV partner was very happy
to have supplied the conference room since she received a
portion of the return.
Happy-happy for all!
And just one more another possible scenario for the power of
three ... an EnergyRICH® VISIONARY Mentor Client, a very
heart-centered financial planner, had recently been
certified in a new program. We had her simply call past
clients, meet with them to share this new service and she
had more business than ever before - in just a few weeks!
The mistake I see so many entrepreneurs make is they invite
a potential client up to the place where the entrepreneur is
sharing high-quality information with the prospect, usually
with an eZine or newsletter, and then they wait. And wait.
And wait. For a potential client to call. And when the
prospect doesn't call ... frustration. Determination that
"THIS" doesn't work. Well, great if a potential client does
call, but just because someone joins your community doesn't
mean that they WILL. You must connect with them, communicate with them, call them to action and do this consistently (I just gave you the 4 Secret C's of EnergyRICH® Marketing right there, by the way :))
This will have you serving high-paying clients much faster.
You can do this - even without the internet.
For example you could develop a list of potential clients
through folks you meet at networking events, mail a
newsletter twice a month, send a postcard once a month
inviting people to your own introductory events, follow-up
with those who attended, share the PROVEN EnergyRICH® Prospects to Profits Process with them and turn them into clients.
Your EnergyRICH® Call To Action
Are you stopping your marketing
before you get to the "Call to Action" step?
Joyfully build this step into all your marketing and I
guarantee you will attract more clients, more easily.
Is it fear that's stopping you from inviting potential
clients to join you? I want to share with you exactly how to unlock a
powerful instrument that is inside YOU. An internal tool
that is just waiting to be used by you to immediately create
energetic shifts that will bring you external results
(more clients, more money) more quickly than anything
you're doing right now to "make it happen." Join me
for this FREE full 90-minute teleclass that is going to
activate in you a powerful awakening to an internal key that
will catapult your success. Register here: http://www.energyrichcoach.com/threesecrets.htm
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